YOUR GLOW, YOUR STORY.
(Fictional project for portfolio use only)

📖 Campaign Overview
Pure Dew Tint is a lightweight, vegan glossy tint that delivers a fresh, dewy glow with every swipe.
Created for effortless beauty, it enhances the lips’ natural color with a juicy, hydrating shine and a touch of luminous tint.
In a world filled with bold trends and heavy looks, Pure Dew Tint offers a weightless, refreshing alternative — empowering you to glow effortlessly, simply by being yourself.
Each shade becomes a soft reflection of your mood, your energy, your story — because every moment deserves to shine in its own light.
Minimal effort. Maximum glow. Every swipe reveals more of your story.

💄 Key Features
- Glossy, glass-like finish with zero stickiness
- Vegan, clean formula for even the most sensitive lips
- Fresh, natural shades inspired by Korean springtime
- Moisture-lock technology for long-lasting hydration
- Multi-layer tint that builds from sheer to vibrant

🎨 Available Shades
Inspired by nature and joyful daily moments, the Pure Dew Tint Collection features six fresh, soft shades:
✨ Crystal Clear – A glossy transparent topper for layering
🌸 Blossom Pink – A soft rosy flush
🍑 Coral Dew – A juicy warm coral
🌾 Beige Mist – A natural nude glow
🌼 Honey Glow – A soft warm amber
🌹 Rosy Drop – A delicate rose-toned pink

🎨 Visual Feel
- Natural sunlight reflections and dewy textures
- Soft pastel backgrounds (beige, blush pink, mint green)
- Minimal, dewy makeup — a “your-skin-but-better” look
- Close-up glossy lips and airy, clean compositions
- Special packaging with delicate floral motifs, inspired by Korean springtime

👩‍🎨 Target Audience – Pure Dew Tint
📍 Demographics
- Age: 18–30
- Primarily women (inclusive of all gender expressions)
- Urban/semi-urban areas in Korea, Europe, and North America
- Students, young professionals, creatives, and beauty-conscious consumers

💡 Psychographics
- They value natural beauty, authenticity, and light, effortless self-expression.
- They follow trends like dewy makeup, glass skin, and clean beauty, often discovering new favorites through TikTok, Instagram, or YouTube Shorts.
- They’re inspired by K-beauty aesthetics and trust real-user reviews and micro-influencers more than traditional ads.

🛍️ Shopping Behavior
- Discover new products through social media
- Purchase through global platforms like Olive Young Global, YesStyle, and Amazon
- Prefer simple, effective, and visually beautiful products that fit into daily life

💖 Emotional Connection
Pure Dew Tint speaks to those who embrace their natural glow with just a hint of juicy color.
It offers a radiant way to feel beautiful and confident — not by covering up, but by letting their real selves shine through.
Every swipe becomes part of their ritual of self-love, perfectly echoing the campaign’s promise: Your glow, your story.

📱 Launch Content Strategy
Instagram
- Pastel flatlays with tints, fruits, crystals, and florals
- “Which Pure Dew are you today?” mood carousels
- Soft-glow selfies with dewy lips and natural makeup
- Reels with one-swipe glow transformations

TikTok
- “Your Glow, Your Story” challenge — daily looks with different shades
- Texture-focused clips: juicy gloss, sunlight sparkles, before/after swipes
-Quick natural makeup tutorials featuring Pure Dew Tint

Website
- Minimalist banner with fresh lips, pastel fruits, and glowy visuals
- Texture videos, close-ups, and gentle storytelling on product pages

🎁 Influencer Strategy & PR Kit
Concept Theme: A box of effortless glow — your story, your shine.

PR Kit Visuals:
- Pastel-toned box with floral embossing and clean layout
- Inside: airy arrangement with delicate props (crystals, petals)
- Soft, minimalist feel with Instagram-ready aesthetics

PR Box Contents:
- 3 Pure Dew Tint shades (e.g., Blossom Pink, Rosy Drop, Crystal Clear)
- Clear crystals to reflect light & enhance the “dew” theme
- A pastel "Glow Card" with handwritten note:
“Minimal effort. Maximum glow. Your glow, your story. Thank you for sharing it with us! 🌸 — AMUSE”

Packaging Design:
- Exterior: Matte pastel beige with embossed floral logo
- Interior Lid: Printed with the slogan “Glow with every swipe.”
- Interior decoration: Pink shredded paper or soft silk fabric

PR Audience Focus:
- K-beauty and clean beauty enthusiasts
- TikTok/Instagram creators who promote minimal, glowy makeup
- Micro-influencers with a focus on authenticity and natural beauty

🌸 Key Takeaway
Pure Dew Tint isn’t just a lip product - it’s a soft celebration of individuality, glow, and self-love.
Every product, every visual, and every campaign moment invites you to shine naturally - just as you are.