About
Anna Lena Maerz

Hello, I’m Anna Lena Maerz — a passionate marketer focusing on digital marketing, consumer behavior, and content creation.
I recently graduated with my Bachelor of Science in Business Administration, specializing in Marketing, from University of Muenster in Germany. As part of my academic journey, I spent a semester abroad at Hanyang University in Seoul, where I deepened my interest in Korean culture, digital trends, and the beauty industry.

Currently, I work as the Social Media Marketing Manager at Plant Cafe Seoul, one of the city’s leading plant-based restaurants. I manage a 25K+ follower Instagram account, create original content, develop content strategies, and support the brand's growth across digital and offline channels.

During my studies, I led a marketing strategy project for GoGoHanguk, winning first place in a university competition for our approach to enhancing the brand’s social media presence. My bachelor thesis explored the effectiveness of influencer marketing, highlighting my strong interest in digital media and its role in shaping consumer behavior. I also contributed to a Harvard Business School case study analyzing Microsoft's acquisition of Activision Blizzard, demonstrating my ability to apply strategic thinking to real-world business challenges.

I’m fluent in German and English and conversational in Korean, with hands-on experience using tools like Microsoft Office, Canva, Photoshop, and CapCut. Outside of work, I have a strong personal interest in skincare, fashion, and fitness, which I explore through travel, content creation, and cultural exchange. I'm excited to bring my creativity, analytical mindset, and global perspective to new marketing opportunities.