At Ruminae - a K-beauty eye care start-up - I am responsible for creating digital content that brings the brand’s products to life in an engaging and relatable way.

My core responsibilities include:
🗓️ Content Planning: Developing creative concepts and content plans tailored to the brand’s marketing goals and product features, aligned with seasonal campaigns and trends.
📸 Filming & Photography: Shooting aesthetic and informative video and photo content for social media platforms, including TikTok, Instagram, and brand-owned channels.
✂️ Editing: Editing short-form videos and reels using tools like CapCut, applying brand-consistent transitions, subtitles, and music to maximize engagement.
🧠 Content Strategy Support: Assisting with ideation and weekly content rollout to ensure a consistent visual and emotional tone across platforms.
🌿 Product Storytelling: Highlighting product benefits in a lifestyle context to strengthen brand relatability and emotional connection with customers.

My role bridges visual storytelling and brand strategy, helping shape Ruminae’s online identity through relatable, high-quality content that resonates with skincare lovers around the world.